The Fundraiser's Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raisi
The Fundraiser's Guide to Irresistible Communication reveals ways of communicating to motivate donors to give generously, wholeheartedly, and repeatedly. Jeff Brooks takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages. This book is designed help the reader to start writing, designing, and thinking like a seasoned fundraising pro.
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